The People, The Planet and The Profit

DDC26, the dEX Design Conference 2026, takes place in Accra from 12 to 14 November under the theme Sustainable Design for People, Planet & Profit, with one day for each dimension. The film tells that theme as a single journey in five acts. A dial with design at its centre draws a gold circle. The circle drops into a world built for squares, and instead of the circle changing, the world widens to let it in. Its pieces take a second life as a growing field, then warm to gold and stack into a climb. At the summit the world turns out to be the dial itself, and the circle rolls home to become the hand again. Not starting over. Starting funded.