Oya Chow

Oya Chow is a Nigerian potato chips brand created to bring the bold flavours, vibrant energy and the vibrant spirit of Naija to snack lovers around the world.

Designed with the Nigerian diaspora in mind, the brand celebrates the feeling of home through three distinct flavour personalities: Classic Potato, Xtra Spicy, and Onion & Garlic.

The creative direction brings together authentic Nigerian identity, playful Pidgin expressions and vibrant visual storytelling to create a brand that feels youthful, relatable and globally appealing.

From brand personality and product storytelling to packaging visuals, motion graphics and promotional content, the project explores how a familiar snack can become a cultural connection across borders.